Tired of trying to scale your marketing without results?

Your team of three marketers shouldn't be doing the work of ten

We're answering the call for a fast and affordable, proven growth system that equips underdogs to punch above their weight.

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See exactly where your competitors are vulnerable—and how to exploit those gaps.

The Gap Between What You Need and What You Can Build

Let's be honest about where you are.

You need enterprise-level marketing: Multi-channel campaigns. Consistent content that ranks. Optimized website and landing pages. Sales collateral that converts. Social presence. PR. Video. Analytics that drive decisions.

You have a team of 2-3 marketers: Smart people. Hardworking. Drowning in tactical execution. One's managing your website while also trying to write blog posts. Another's juggling partner relationships and social media. The CEO is editing sales decks at 11 PM because there's no one else to do it.

The gap is real. Previously, you had three options to close it:

Why Traditional Marketing No Longer Works for Emerging Businesses

Traditional Approach

Option 1: Hire More People

$250K-500K annually

For 2-3 additional marketers.

Plus onboarding time, management overhead, coordination complexity. And you still might not have the specialist skills you need (SEO expert, video producer, PR strategist).

Traditional Approach

Option 2: Hire a Traditional Agency

$15-25K per month

($180-300K annually)

On top of your existing team. More meetings. More coordination. Account managers who rotate every six months. And you're still managing all of it.

Old Playbook

Option 3: Keep Struggling

No budget impact

But massive hidden costs.

Your team burns out. Projects stall mid-execution. Marketing exists but doesn't drive measurable pipeline. And you're stuck in the same place six months from now.

What If There Was a Fourth Option?

What if you could expand your team's capacity without adding headcount or coordination chaos?

What if your small team could deliver the output and quality of a much larger one—with the right systems, processes, and support?

That's what Made Simpler does.

Discover how we identify the gaps your competitors leave open—and help you dominate them.

The Made Simpler System: Your Marketing Force Multiplier

We don't come in and take over. We come in and multiply what you can do.

Think of us as the infrastructure your small team needs to punch way above its weight. Strategic direction. Execution support. Documented systems. Specialized expertise.

Here's how it works:

Strategic Direction (Fractional CMO-Level Thinking)

Your team knows your business. We bring the marketing brain trust they don't have time to build.

  • What channels should you prioritize?
  • What messages will actually convert?
  • How do you structure campaigns for maximum impact?
  • What's the 90-day roadmap that drives pipeline?

Your team gets the strategic leadership they need without you having to hire a $200K CMO.

Execution Engine (The Work Gets Done)

Your marketers are generalists juggling ten specialist roles. We fill the gaps with deep expertise:

  • Content & SEO: Blog posts that rank, not just exist
  • Website optimization: Conversion-focused pages that actually drive leads
  • Sales collateral: Materials your sales team will use (and prospects will read)
  • Video production: Professional content without hiring a video team
  • PR & third-party optimization: G2, GetVoip, Capterra, Gartner profiles that convert
  • Paid media: Campaigns that drive ROI, not just impressions
  • Social media: Consistent presence without eating your team's day

Your team focuses on what they do best. We handle what they don't have bandwidth or expertise for.

Documented Systems (The Gift That Keeps Giving)

Everything we build, we document. Playbooks. Processes. Templates. Workflows.

When we're done, your team doesn't just have results—they have a system. Whether you keep us around or not, you walk away with infrastructure that scales.

The Result:

Your small team gets the output of a large one. Enterprise-level marketing without enterprise-level overhead. Better results. Less chaos. No coordination nightmare.

And you avoid the $400K+ hiring bill.

Let's map out where your competitors are weak—and build your growth plan around those gaps.

Complete Marketing Mastery + Proprietary Competitive Advantages

Enterprise-quality execution across every marketing discipline, enhanced by AI-augmented systems you can't get anywhere else.

What's Included:

  • Fractional Growth Leadership (senior CMO/CRO strategy - up to 8 clients per leader)
  • "Shoot the Gap" competitive analysis and systematic vulnerability identification
  • Market intelligence: ICP development, customer journey mapping, win/loss analysis
  • Strategic planning: 90-day roadmaps, annual planning, budget optimization
  • Performance management: MBR/QBR cadence, KPI dashboards, attribution modeling
  • Team integration: marketing operations, RevOps alignment, workflow optimization
Proprietary Enhancement: David vs. Goliath Assessment (AI-powered competitive analysis that maps exactly where you can outmaneuver larger competitors)
How This Outmaneuvers Competitors: While competitors rely on generic strategies, we provide executive-level intelligence that identifies and exploits their specific positioning weaknesses systematically.

What's Included:

  • Website & landing pages: design, development, UX/UI, conversion optimization, mobile responsiveness
  • Search engine optimization: technical SEO, keyword research, on-page optimization, local SEO, link building
  • Paid media: Google Ads, social advertising, display, retargeting, programmatic, ABM campaigns
  • Third-party optimization: G2, Capterra, Gartner, Software Advice, TrustRadius profile management
  • Analytics & tracking: performance dashboards, attribution modeling, conversion tracking
Proprietary Enhancement: Constellation Marketing (AI-powered geo-specific content creation that dominates local search at scale—each market becomes a precisely positioned "star" in your competitive constellation)
How This Outmaneuvers Competitors: While competitors use generic national strategies, we create systematic local dominance through AI-augmented content that targets high-intent keywords they're ignoring.

What's Included:

  • Content strategy: blog management, editorial calendars, content audits, copywriting
  • Creative production: graphic design, video production, photography, brand asset development
  • Social media: strategy, content calendars, community management, social advertising
  • Brand development: visual identity, messaging architecture, brand guidelines
  • Podcast/webinar production: full-service production, guest booking, content multiplication
Proprietary Enhancement: Content Intelligence Engine (AI + human finishing creates 40+ social derivatives per article) + Thought Leadership Studio (complete Riverside partnership for podcast/webinar production)
How This Outmaneuvers Competitors: While competitors create content manually, our AI-augmented system produces 40+ optimized assets from every piece of content, systematically outpacing their content velocity and market presence.

What's Included:

  • Sales collateral: case studies, ROI calculators, comparison sheets, implementation guides, training materials
  • Email marketing: campaign development, automation workflows, nurture sequences, segmentation
  • Lead generation: SDR enablement, gamification systems, pipeline optimization, lead scoring
  • Partner marketing: channel enablement, co-marketing programs, MDF management, partner portals
  • Customer marketing: onboarding campaigns, retention programs, expansion marketing, advocacy
Proprietary Enhancement: Story Funnels (transforms "dry and boring" case studies into dynamic, engaging narratives with multiple formats) + Strategic sales playbooks with proven 300% appointment increases
How This Outmaneuvers Competitors: While competitors rely on static sales materials, our Story Funnels create compelling, multi-format proof that systematically outperforms traditional case studies and brochures.

What's Included:

  • Public relations: media relations, press releases, thought leadership placement, crisis communication
  • Influencer marketing: business influencer network, authentic advocacy programs, amplification
  • Reputation management: review optimization, online reputation monitoring, G2/TrustRadius management
  • Backlink development: strategic link building, domain authority improvement, content partnerships
  • Industry positioning: awards programs, speaking opportunities, industry recognition campaigns
Proprietary Enhancement: Strategic Influence Network (curated B2B influencers with proven ROI) + Authority Amplification System (systematic trust-building through Baden Bower and Prowly partnerships)
How This Outmaneuvers Competitors: While competitors pay for generic PR, our Strategic Influence Network provides authentic business advocacy that builds credible authority competitors can't buy or replicate.

See how these capabilities give you systematic advantages over your competitors.

The Economics: Why This Makes Sense

Let's talk numbers. What does it really cost to close the marketing gap?

Traditional Agency

$15-25K per month

($180-300K annually)

  • Account managers (who rotate)
  • Endless coordination meetings
  • You still manage everything
  • Work product is theirs, not yours
  • Cancel the contract, lose the investment

Hiring 2-3 Marketers

$250-500K annually

Plus onboarding, benefits, management

  • 3-6 months to recruit and onboard
  • Management overhead increases
  • Coordination complexity grows
  • Still might not get the specialist skills you need
  • Permanent increase in fixed costs
Best Value

Made Simpler

≈ 30% of the cost of marketing agencies

≈ 50–80% less than building an internal team

  • Strategic direction + execution + systems
  • Specialist expertise across all channels
  • No hiring, onboarding, or management overhead
  • Documented systems you own
  • Scale up or down as needed

Find out exactly how much you could save while outperforming your competition.

Who This Is For

We work with companies that are scaling but can't (or won't) scale headcount proportionally.

CEOs and Founders

You're thinking:

  • "We need better marketing, but I don't want to manage a bigger team."
  • "Our marketing should be driving more pipeline. Why isn't it?"
  • "We can't afford $350K in new hires, but we can't stay stuck either."
  • "I need someone who can own this strategically without becoming a bottleneck."

If that's you, we should talk. We give you strategic leadership, execution capacity, and documented systems—without adding headcount complexity.

CMOs and Marketing Directors

You're thinking:

  • "My team is maxed out, but leadership expects more output."
  • "I need specialized skills (SEO, video, PR) but can't justify full-time hires."
  • "We're stuck in execution mode. I need time for strategic work."
  • "I need systems and processes, not just more hands."

If that's you, we should talk. We multiply your team's capacity, fill skill gaps, and install systems that scale—so you can focus on strategy, not just execution.

Let's assess your competitive landscape and identify your best opportunities for growth.

Ready to Scale Marketing Impact Without Scaling Headcount?

Let's talk about what a complete marketing system would look like for your company.

No hard sell. Just a conversation about your goals, your gaps, and whether Made Simpler is the right fit.

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